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Product Lifecycle
Management (PLM)

Definition
Product lifecycle management software is
a suite of integrated computer-based tools for managing the entire
lifecycle of a product, from its conception and design to its
manufacture, sale and support.
The process of successfully bringing a product to market is rarely plain
sailing. What the consumer doesn’t see is the hundreds – and perhaps
even thousands – of projects and processes that had to succeed before
the product could reach the shelves of their local stores.
Manufacturing enterprises, however, are all too aware of what an
enormous task it is to successful create a new product, and the risk it
entails. In an effort to avoid the many pitfalls and stumbling blocks
that are found on the way to the shelves, many enterprises utilize
product lifecycle management software packages to help guide them
through the process.
Features of PLM Software
Product Lifecycle Management Software PLM software is not a single
software product, but rather a collection of tools integrated to manage
the PLM process. Tools can include
enterprise resource planning (ERP) and business process management (BPM)
software, among others.
When combined, these software tools help guide the product lifecycle
through these broad phases:
Conception
From the moment a new product is conceived it must be developed with the
marketplace in mind. The initial phase of any product lifecycle will
therefore rely heavily on customer data, market research and focus
groups. What will the product need to achieve to succeed? What does the
customer require? Where will the product fit in the marketplace? The
answers to these questions allow the designers to frame the technical
parameters of the product.
Realization
Once the product design has been finalized it is necessary to develop an
efficient manufacturing process to make the best use of production
resources. Most enterprises will use some form of manufacturing process
management (MPM) software to convert the Bill of Materials (a list of
necessary parts for the product) into a Bill of Processes.
MPM software can also help in the design of the most efficient
production line scenario, reducing lead-time to the product launch and
minimizing work in progress (WIP) inventories.
Service
The final phase of the product lifecycle is the service of the product.
Customers and service engineers must be provided with service
information to allow them to repair or order the repair of faulty
products. While this phase may not seem as important as the design and
manufacture of the product, it is the most visible phase to the
customer, and performing well will increase customer satisfaction and
improve customer retention.
The service phase largely revolves around using maintenance, repair and
operations (MRO) software to build a knowledge base containing
maintenance and repair information for service engineers, as well as
warehouse management software to manage an inventor of replacement
parts.
These resources should be made available to customer service
representatives to allow for the efficient management of product
servicing.
Benefits of PLM Software
There are a great many benefits to be gained by using software tools to
help manage a product lifecycle, not least among which are:
Improved Product Quality
CAD software can allow developers to test, modify and retest products
until they are fully optimized. Using CAD software can slash the budget
requirements of product development departments, allowing developers to
get on with the job of designing rather than worrying about the
development budget.
Reduced Time to Market
The streamlining of the manufacturing process using MPM tools can
greatly reduce the development phase, as well as reducing manufacturing
time scales for general production.
Improved Business Intelligence
While all of these tools and applications are being used they are
constantly accruing data on the processes they optimize. This data can
be used and re-used to optimize all future development cycles.
Reduced Cost
The increased speed and reduced waste that PLM software tools offer
translates into direct savings on the balance sheet, both from savings
in the development process and optimizations to the manufacturing
process.
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